To you, chocolate bar wrappers may appear as these simple pieces of paper wrapped around your favorite candy, but in reality they are extremely crucial to making the candy look enjoyable and exciting. Have you ever examined the design of a chocolate bar packaging? The world of chocolate bar wrappers : history, evolution and styles
Chocolate Bar Wrappers Have Evolved A Long Way Since They Were First Crafted Then wrappers were simple, with just the name of the chocolate brand. But as time went by, chocolate companies realized they could use the wrappers to catch people’s attention and make their products stand out on store shelves.
Packaging for chocolate bars dates back to the early 1800s, as chocolate bars became popular. At the time, chocolate bars were wrapped in plain paper or foil to preserve their freshness. As more and more people began craving chocolate, businesses began experimenting with packaging and design.
In the 1920s an important invention was developed: the twist wrap machine. It was easier and faster to wrap chocolate bars in this machine, allowing companies to make this product even faster. Chocolate bar packaging has evolved further since then, with manufacturers producing bright wrappers using materials including plastic, foil, and paper.
Examples of Chocolate Bar Wrapper Designs Styles & Trends There are those companies, who stay in their line of classic designs that are already around for ages, while others love to play with new trends. You are also able to see popular trends in colour and shape of your chocolate bar wrapper.
Well-designed chocolate bar wrappers serve a major purpose: ensuring that the wrapper reflects the essence of the brand. Brands frequently use their wrappers to convey their values and personality to the customer. The right design ensures that the company is unforgettable and sales-oriented, and the brand stands out among competitors.
Understanding the importance of wrappers Chocolate bar wrappers are also vital for marketing and branding. The wrappers are used by companies to tempt, lure, and get customers to build loyalty. Certain companies release limited edition wrappers or fun contact to generate buzz around their products.